{"id":5612,"date":"2019-10-15T09:49:33","date_gmt":"2019-10-15T09:49:33","guid":{"rendered":"https:\/\/www.wonderful-japan.com\/en\/?p=5612"},"modified":"2019-12-11T14:58:50","modified_gmt":"2019-12-11T14:58:50","slug":"matsuyama","status":"publish","type":"post","link":"https:\/\/www.wonderful-japan.com\/en\/matsuyama\/","title":{"rendered":"Matsuyama : The spa town of Shikoku"},"content":{"rendered":"<div id=\"full_slider_1\" class=\"avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize\"><div class=\"avia-slideshow av-be2emn-f9949f7e24cd274fb784a5ea4047c397 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-1\" data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:4,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\" itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"><ul class=\"avia-slideshow-inner \" style=\"padding-bottom: 33.854166666667%;\"><li class=\"avia-slideshow-slide av-be2emn-f9949f7e24cd274fb784a5ea4047c397__0  av-single-slide slide-1 slide-odd\"><div data-rel=\"slideshow-1\" class=\"avia-slide-wrap \"><noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5614 avia-img-lazy-loading-not-5614\" src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg\" width=\"1920\" height=\"650\" title alt=\"Dogo Onsen in Matsuyama\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg 1920w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-300x102.jpg 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-768x260.jpg 768w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1030x349.jpg 1030w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1500x508.jpg 1500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-705x239.jpg 705w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-450x152.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5614 avia-img-lazy-loading-not-5614 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%20650%22%3E%3C%2Fsvg%3E\" width=\"1920\" height=\"650\" title alt=\"Dogo Onsen in Matsuyama\" itemprop=\"thumbnailUrl\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%20650%22%3E%3C%2Fsvg%3E 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg 1920w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-300x102.jpg 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-768x260.jpg 768w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1030x349.jpg 1030w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1500x508.jpg 1500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-705x239.jpg 705w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-450x152.jpg 450w\" data-src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg\"><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fc65ht-9f3bc550e0f7aaacdd0c19cc00fac842\">\n.avia-section.av-k0fc65ht-9f3bc550e0f7aaacdd0c19cc00fac842 .av-parallax .av-parallax-inner{\nbackground-repeat:repeat-y;\nbackground-image:url(https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/02\/pattern-101.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id=\"av_section_1\" class=\"avia-section av-k0fc65ht-9f3bc550e0f7aaacdd0c19cc00fac842 main_color avia-section-small avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_slideshow_full  av-parallax-section avia-bg-style-parallax container_wrap fullsize\" data-section-bg-repeat=\"repeat-y\"><div class=\"av-parallax\" data-avia-parallax-ratio=\"0.3\"><div class=\"av-parallax-inner main_color \"><\/div><\/div><div class=\"container av-section-cont-open\"><div class=\"template-page content  av-content-full alpha units\"><div class=\"post-entry post-entry-type-page post-entry-5612\"><div class=\"entry-content-wrapper clearfix\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a925d8dce25d52ff536ad616acff06ff\">\n#top .av-special-heading.av-av_heading-a925d8dce25d52ff536ad616acff06ff{\nmargin:10px 0 0 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-av_heading-a925d8dce25d52ff536ad616acff06ff .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-av_heading-a925d8dce25d52ff536ad616acff06ff .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-av_heading-a925d8dce25d52ff536ad616acff06ff .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-av_heading-a925d8dce25d52ff536ad616acff06ff .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-av_heading-a925d8dce25d52ff536ad616acff06ff .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div class=\"av-special-heading av-av_heading-a925d8dce25d52ff536ad616acff06ff av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-2  el_before_av_hr  avia-builder-el-first  av-inherit-size\"><h1 class=\"av-special-heading-tag \" itemprop=\"headline\">Matsuyama<\/h1><div class=\"av-subheading av-subheading_below\"><p>The spa town of Shikoku<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class=\"hr av-k0fc52yl-1eefbf90f35cabe6f7a2931afa83c825 hr-short  avia-builder-el-3  el_after_av_heading  el_before_av_three_fifth  hr-center\"><span class=\"hr-inner \"><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fc6x5o-29a0584c06d92b54f2b4f4f2c24bf350\">\n.flex_column.av-k0fc6x5o-29a0584c06d92b54f2b4f4f2c24bf350{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class=\"flex_column av-k0fc6x5o-29a0584c06d92b54f2b4f4f2c24bf350 av_three_fifth  avia-builder-el-4  el_after_av_hr  el_before_av_two_fifth  first flex_column_div av-zero-column-padding  \"><section class=\"av_textblock_section av-k0fc7acf-9cd611ae878ac9dd8c2f8ad621157124 \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\"><div class=\"avia_textblock\" itemprop=\"text\"><p style=\"text-align: justify;\"><strong>Matsuyama<\/strong> is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the Japanese, not only for its tourist appeal, with its castle and its Dogo Onsen thermal spring, but also for its literary interest, since it was the city of residence of Masaoka Shiki (father of modern haiku) and Natsume S\u00f4seki, a Japanese novelist, author of Botchan, a novel published in 1906 and often cited as the precursor of modern Japanese literature (and which is located precisely in Matsuyama !)<\/p>\n<p style=\"text-align: justify;\">Matsuyama can be reached in 1.5 hours by flight from Haneda Airport in <a href=\"https:\/\/www.wonderful-japan.com\/en\/tokyo\/\">Tokyo<\/a>, and in 50 minutes from <a href=\"https:\/\/www.wonderful-japan.com\/en\/osaka\/\">Osaka<\/a> Airport. From Matsuyama airport, you can reach the station in 21 minutes by bus. By train, the journey is longer but quite feasible via Shinkansen Nozomi or Hikari. From Tokyo, it takes 3 to 4 hours; and from <a href=\"https:\/\/www.wonderful-japan.com\/en\/kyoto\/\">Kyoto<\/a>, between 1 hour and 1 hour 30 minutes.<\/p>\n<p style=\"text-align: justify;\">Matsuyama is very famous for its castle, Matsuyama Castle, built in 1603. It is one of the few castles in the country to have been preserved almost entirely in their original state. The most beautiful view of the city is located from the castle keep, where you can observe Matsuyama and the Seto inland sea.<\/p>\n<p style=\"text-align: justify;\">The other must-see attraction in the city is the Dogo Onsen, a thermal spring nearly 3,000 years old, classified as an important cultural asset. After relaxing in the baths, visitors can also visit the imperial family section of the spa complex.<\/p>\n<p style=\"text-align: justify;\">For lovers of literature, Botchan&#8217;s train is also an attraction not to be missed: it is an old-fashioned tramway built in honour of Natsume Soseki&#8217;s book, which allows you to visit the entire city.<\/p>\n<p style=\"text-align: justify;\">On the festival side, the city is famous for the Matsuyama Dogo Autumn Festival.<\/p>\n<p style=\"text-align: justify;\">For locals and tourists alike, Matsuyama is also an excellent starting point for many excursions: Tobe, an important ceramic city on Shikoku Island (famous for its indigo blue style on white porcelain); Omogokei Gorge and Mount Ishizuchi (one of Japan&#8217;s 7 sacred mountains with the most famous Mount Fuji); or Uwajima where you can discover the history of the Date clan through a castle and a museum, and watch traditional bullfights.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fc9voo-ecbbe4b8ca313f249c35862256c4a590\">\n.flex_column.av-k0fc9voo-ecbbe4b8ca313f249c35862256c4a590{\nborder-width:2px;\nborder-color:#ddccb3;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:5px 5px 20px 5px;\nbackground-color:#ffffff;\nbackground:linear-gradient( to bottom, #ffffff, #eadecc );\n}\n<\/style>\n<div class=\"flex_column av-k0fc9voo-ecbbe4b8ca313f249c35862256c4a590 av_two_fifth  avia-builder-el-6  el_after_av_three_fifth  el_before_av_hr  flex_column_div  \"><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fcba5f-c280437fad28d27d70a4d61358b9409d\">\n.avia-image-container.av-k0fcba5f-c280437fad28d27d70a4d61358b9409d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k0fcba5f-c280437fad28d27d70a4d61358b9409d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<\/p><div class=\"avia-image-container av-k0fcba5f-c280437fad28d27d70a4d61358b9409d av-styling-no-styling avia-align-center  avia-builder-el-7  el_before_av_heading  avia-builder-el-first \" itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5613 avia-img-lazy-loading-not-5613 avia_image \" src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map.png\" alt=\"Matsuyama in Japan map\" title height=\"500\" width=\"500\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map.png 500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-80x80.png 80w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-300x300.png 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-36x36.png 36w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-180x180.png 180w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-120x120.png 120w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-450x450.png 450w\" sizes=\"(max-width: 500px) 100vw, 500px\"><\/noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5613 avia-img-lazy-loading-not-5613 avia_image  lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20500%22%3E%3C%2Fsvg%3E\" alt=\"Matsuyama in Japan map\" title height=\"500\" width=\"500\" itemprop=\"thumbnailUrl\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20500%20500%22%3E%3C%2Fsvg%3E 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map.png 500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-80x80.png 80w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-300x300.png 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-36x36.png 36w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-180x180.png 180w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-120x120.png 120w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map-450x450.png 450w\" data-src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_japan_map.png\"><\/div><\/div><\/div><br>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c\">\n#top .av-special-heading.av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c{\npadding-bottom:10px;\nfont-size:22px;\n}\nbody .av-special-heading.av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c .av-special-heading-tag{\nfont-size:22px;\n}\n.av-special-heading.av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div class=\"av-special-heading av-k41f2cqe-f860a2b5ee37301127c2f75edbca9c2c av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-8  el_after_av_image  el_before_av_textblock  av-inherit-size\"><h2 class=\"av-special-heading-tag \" itemprop=\"headline\">General informations<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br>\n<section class=\"av_textblock_section av-k0fcatgo-36968ff59556d18bb7b52367070bb96b \" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\"><div class=\"avia_textblock\" itemprop=\"text\"><p><span style=\"padding: 0px 20px 0px 20px;\"><strong>In japanese : <\/strong>\u677e\u5c71<\/span><\/p>\n<p><span style=\"padding: 0px 20px 0px 20px;\"><strong>Region :<\/strong> Shikoku<\/span><\/p>\n<p><span style=\"padding: 0px 20px 0px 20px;\"><strong>Prefecture :<\/strong> Ehime<\/span><\/p>\n<p><span style=\"padding: 0px 20px 0px 20px;\"><strong>Population :<\/strong> 510,800 inhabitants<\/span><\/p>\n<p><span style=\"padding: 0px 20px 0px 20px;\"><strong>Density :<\/strong> 1,190 inhab\/km\u00b2<\/span><\/p>\n<p><span style=\"padding: 0px 20px 0px 20px;\"><strong>Link :<\/strong> <a href=\"https:\/\/en.matsuyama-sightseeing.com\/\">Official Website<\/a><\/span><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0fcbrgi-90193a427bd140b79423da8e6fe69385\">\n#top .hr.hr-invisible.av-k0fcbrgi-90193a427bd140b79423da8e6fe69385{\nheight:30px;\n}\n<\/style>\n<div class=\"hr av-k0fcbrgi-90193a427bd140b79423da8e6fe69385 hr-invisible  avia-builder-el-10  el_after_av_two_fifth  avia-builder-el-last \"><span class=\"hr-inner \"><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id=\"full_slider_2\" class=\"avia-fullwidth-slider main_color avia-shadow   avia-builder-el-11  el_after_av_section  el_before_av_section   slider-not-first container_wrap fullsize\"><div class=\"avia-slideshow av-be2emn-f9949f7e24cd274fb784a5ea4047c397 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied    avia-slideshow-2\" data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:4,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\" itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"><ul class=\"avia-slideshow-inner \" style=\"padding-bottom: 33.854166666667%;\"><li class=\"avia-slideshow-slide av-be2emn-f9949f7e24cd274fb784a5ea4047c397__0  av-single-slide slide-1 slide-odd\"><div data-rel=\"slideshow-2\" class=\"avia-slide-wrap \"><noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5614 avia-img-lazy-loading-not-5614\" src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg\" width=\"1920\" height=\"650\" title alt=\"Dogo Onsen in Matsuyama\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg 1920w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-300x102.jpg 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-768x260.jpg 768w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1030x349.jpg 1030w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1500x508.jpg 1500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-705x239.jpg 705w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-450x152.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5614 avia-img-lazy-loading-not-5614 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%20650%22%3E%3C%2Fsvg%3E\" width=\"1920\" height=\"650\" title alt=\"Dogo Onsen in Matsuyama\" itemprop=\"thumbnailUrl\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%20650%22%3E%3C%2Fsvg%3E 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg 1920w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-300x102.jpg 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-768x260.jpg 768w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1030x349.jpg 1030w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1500x508.jpg 1500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-705x239.jpg 705w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-450x152.jpg 450w\" data-src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg\"><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4hxsjz-f6715feae86ba5a26b56bcae2a542705\">\n.avia-section.av-4hxsjz-f6715feae86ba5a26b56bcae2a542705{\nbackground-repeat:repeat-y;\nbackground-image:url(https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/02\/pattern-102.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id=\"av_section_2\" class=\"avia-section av-4hxsjz-f6715feae86ba5a26b56bcae2a542705 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_slideshow_full  el_before_av_slideshow_full  avia-bg-style-scroll container_wrap fullsize\" data-section-bg-repeat=\"repeat-y\"><div class=\"container av-section-cont-open\"><div class=\"template-page content  av-content-full alpha units\"><div class=\"post-entry post-entry-type-page post-entry-5612\"><div class=\"entry-content-wrapper clearfix\">\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k1l68n2l-309d62319531e94d126e79d0c501e909\">\n#top .av-special-heading.av-k1l68n2l-309d62319531e94d126e79d0c501e909{\npadding-bottom:10px;\ncolor:#ddccb3;\n}\nbody .av-special-heading.av-k1l68n2l-309d62319531e94d126e79d0c501e909 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-k1l68n2l-309d62319531e94d126e79d0c501e909 .special-heading-inner-border{\nborder-color:#ddccb3;\n}\n.av-special-heading.av-k1l68n2l-309d62319531e94d126e79d0c501e909 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div class=\"av-special-heading av-k1l68n2l-309d62319531e94d126e79d0c501e909 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-13  el_before_av_hr  avia-builder-el-first \"><h2 class=\"av-special-heading-tag \" itemprop=\"headline\">Where to sleep in Matsuyama<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class=\"hr av-k0r0nsv5-ceed5b6bca0e3181ff19aa9b43dc6908 hr-short  avia-builder-el-14  el_after_av_heading  el_before_av_codeblock  hr-center\"><span class=\"hr-inner \"><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id=\"full_slider_3\" class=\"avia-fullwidth-slider main_color avia-shadow   avia-builder-el-16  el_after_av_section  avia-builder-el-last   slider-not-first container_wrap fullsize\"><div class=\"avia-slideshow av-be2emn-f9949f7e24cd274fb784a5ea4047c397 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied     avia-slideshow-3\" data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:4,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\" itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"><ul class=\"avia-slideshow-inner \" style=\"padding-bottom: 33.854166666667%;\"><li class=\"avia-slideshow-slide av-be2emn-f9949f7e24cd274fb784a5ea4047c397__0  av-single-slide slide-1 slide-odd\"><div data-rel=\"slideshow-3\" class=\"avia-slide-wrap \"><noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5614 avia-img-lazy-loading-not-5614\" src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg\" width=\"1920\" height=\"650\" title alt=\"Dogo Onsen in Matsuyama\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg 1920w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-300x102.jpg 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-768x260.jpg 768w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1030x349.jpg 1030w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1500x508.jpg 1500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-705x239.jpg 705w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-450x152.jpg 450w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/noscript><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5614 avia-img-lazy-loading-not-5614 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%20650%22%3E%3C%2Fsvg%3E\" width=\"1920\" height=\"650\" title alt=\"Dogo Onsen in Matsuyama\" itemprop=\"thumbnailUrl\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201920%20650%22%3E%3C%2Fsvg%3E 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-srcset=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg 1920w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-300x102.jpg 300w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-768x260.jpg 768w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1030x349.jpg 1030w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-1500x508.jpg 1500w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-705x239.jpg 705w, https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01-450x152.jpg 450w\" data-src=\"https:\/\/www.wonderful-japan.com\/en\/wp-content\/uploads\/sites\/6\/2019\/10\/matsuyama_top01.jpg\"><\/div><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"post_folder":[],"class_list":["post-5612","post","type-post","status-publish","format-standard","hentry","category-shikoku"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matsuyama : The spa town of Shikoku - Wonderful Japan<\/title>\n<meta name=\"description\" content=\"Matsuyama is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matsuyama : The spa town of Shikoku - Wonderful Japan\" \/>\n<meta property=\"og:description\" content=\"Matsuyama is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/\" \/>\n<meta property=\"og:site_name\" content=\"Wonderful Japan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Wonderful-Japan-493654644157867\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-15T09:49:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T14:58:50+00:00\" \/>\n<meta name=\"author\" content=\"Aki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/\",\"url\":\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/\",\"name\":\"Matsuyama : The spa town of Shikoku - Wonderful Japan\",\"isPartOf\":{\"@id\":\"https:\/\/www.wonderful-japan.com\/en\/#website\"},\"datePublished\":\"2019-10-15T09:49:33+00:00\",\"dateModified\":\"2019-12-11T14:58:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.wonderful-japan.com\/en\/#\/schema\/person\/47596535af61e0f65e7b68aa5589bef8\"},\"description\":\"Matsuyama is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the...\",\"breadcrumb\":{\"@id\":\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.wonderful-japan.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Matsuyama : The spa town of Shikoku\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wonderful-japan.com\/en\/#website\",\"url\":\"https:\/\/www.wonderful-japan.com\/en\/\",\"name\":\"Wonderful Japan\",\"description\":\"Discover Japan\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wonderful-japan.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wonderful-japan.com\/en\/#\/schema\/person\/47596535af61e0f65e7b68aa5589bef8\",\"name\":\"Aki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.wonderful-japan.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c9bdc634a282656cc077e60bc3362e6dee50610ce35c893504300db4527052d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c9bdc634a282656cc077e60bc3362e6dee50610ce35c893504300db4527052d7?s=96&d=mm&r=g\",\"caption\":\"Aki\"},\"url\":\"https:\/\/www.wonderful-japan.com\/en\/author\/aki\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matsuyama : The spa town of Shikoku - Wonderful Japan","description":"Matsuyama is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/","og_locale":"en_US","og_type":"article","og_title":"Matsuyama : The spa town of Shikoku - Wonderful Japan","og_description":"Matsuyama is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the...","og_url":"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/","og_site_name":"Wonderful Japan","article_publisher":"https:\/\/www.facebook.com\/Wonderful-Japan-493654644157867\/","article_published_time":"2019-10-15T09:49:33+00:00","article_modified_time":"2019-12-11T14:58:50+00:00","author":"Aki","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aki","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/","url":"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/","name":"Matsuyama : The spa town of Shikoku - Wonderful Japan","isPartOf":{"@id":"https:\/\/www.wonderful-japan.com\/en\/#website"},"datePublished":"2019-10-15T09:49:33+00:00","dateModified":"2019-12-11T14:58:50+00:00","author":{"@id":"https:\/\/www.wonderful-japan.com\/en\/#\/schema\/person\/47596535af61e0f65e7b68aa5589bef8"},"description":"Matsuyama is the most populated city on Shikoku Island, as well as the capital of Ehime Prefecture. It is a city particularly appreciated by the...","breadcrumb":{"@id":"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.wonderful-japan.com\/en\/matsuyama\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.wonderful-japan.com\/en\/matsuyama\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wonderful-japan.com\/en\/"},{"@type":"ListItem","position":2,"name":"Matsuyama : The spa town of Shikoku"}]},{"@type":"WebSite","@id":"https:\/\/www.wonderful-japan.com\/en\/#website","url":"https:\/\/www.wonderful-japan.com\/en\/","name":"Wonderful Japan","description":"Discover Japan","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wonderful-japan.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/www.wonderful-japan.com\/en\/#\/schema\/person\/47596535af61e0f65e7b68aa5589bef8","name":"Aki","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.wonderful-japan.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c9bdc634a282656cc077e60bc3362e6dee50610ce35c893504300db4527052d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c9bdc634a282656cc077e60bc3362e6dee50610ce35c893504300db4527052d7?s=96&d=mm&r=g","caption":"Aki"},"url":"https:\/\/www.wonderful-japan.com\/en\/author\/aki\/"}]}},"_links":{"self":[{"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/posts\/5612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/comments?post=5612"}],"version-history":[{"count":2,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/posts\/5612\/revisions"}],"predecessor-version":[{"id":6004,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/posts\/5612\/revisions\/6004"}],"wp:attachment":[{"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/media?parent=5612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/categories?post=5612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/tags?post=5612"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.wonderful-japan.com\/en\/wp-json\/wp\/v2\/post_folder?post=5612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}